Wayfinding, Signage & Graphics

Sanderson Group applies new and creative ways to improve the guest experience inside a thematic space through reflecting a thoughtful ‘Guest Entry Sequence’ that illustrates how guests arrive and navigate indoor and outdoor thematic spaces.

Wayfinding forms a system that plays an integral step in the process of establishing and maintaining a successful sense of arrival, sense of place, and functional flow within a themed environment.

Every unique project has a Group team that ensures the upcoming project has its own visually distinctive directional system.

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