IP Analysis & Development

Character design is the visual representation of a character concept and creation. Sanderson Group has the talent to create unique custom characters with full brand definition or facilitate the process or partnering with a recognized and established intellectual Property owner or Global brand.

Adding a brand or IP to the theme park or attraction can have significant positive impacts such as higher project awareness, stronger market positioning, clearer storyline experience, higher pricing potential, upside on merchandise spending and a differentiated image and profile for the project.

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